Digital Marketing Specialist

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PegaSys is seeking a digital marketing lead to help us further adopt our blockchain software. We are creating open-source tools for developers in both enterprises and in the Ethereum community, and want to pursue all potential avenues that increase the adoption of our software with the goal to convert these to full-scale enterprise users.

Responsibilities include:
  • Developing and executing a holistic digital media strategy across all our channels to achieve key goals such as growing the user base and increasing traffic
  • Identifying opportunities to expand our marketing reach, especially to enterprises
  • Identifying and targeting customers for our various products
  • Crafting key messaging for our respective audiences, including developers, users, and enterprises
  • Setting up and managing advertising campaigns across paid (e.g., Google AdWords) and organic (e.g., social, content) marketing
  • Analyzing results and making digestible, useful reports
  • Making recommendations for ways to improve our engagement and conversion

Required:
  • 3-5 years experience in digital marketing
  • Broad experience including multiple channels such as social media, content strategy, marketing automation, and SEO
  • Analytical mind-set with ability to translate marketing data into actionable insights
  • Experience with Google Analytics, marketing automation (e.g. Mailchimp), and Twitter
  • Knowledge or experience working on marketing for software or technology products/teams
  • Extremely detail oriented and organized
  • Self-starter who can complete tasks with minimal supervision
  • Very strong communication skills
  • Easily adjusts to shifting priorities

Preferred:
  • Knowledge/passion for blockchain and/or Ethereum
  • Photoshop and Wordpress are highly useful
  • Coursework in Computer Science is helpful

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