- Manage marketing initiatives in the U.S. and Europe region.
- Oversee and strategize marketing team efforts, support Global marketing team.
- Generate and strategize engaging content and marketing campaigns.
- Plan and implement relevant operational events, conferences, and meetups.
- Content operation via social networks such as forums, blogs, Twitter, YouTube, Telegram.
- Analyze operational data and plan optimization.
- Generate PR relationships and build brand reputation.
- Research ongoing industry trends and maintain relevant presence in community.
- Work closely with product team to create and oversee new product and feature launches.
- Proactively identify and develop long-term marketing and communication strategies and initiatives that will result in increased profitable growth.
- 3+ years of marketing operations and promotion experience in blockchain/crypto industry; 5+ years seasoned marketing executive with experience in the FinTech industry.
- Extensive understanding of Global marketing channels.
- Ability to manage deadlines and work effectively with cross-functional teams.
- Ability to create, propose and implement a comprehensive marketing plan within the allocated timeframes.
- Excellent written and verbal English communication skills.
- Resourceful, creative, independently motivated and collaborative.
- Degree qualifications (Bachelors or Master’s Degree in relevant subject); MBA is a plus.