Disruptive FinTech Start Up looking for Head Of User Growth

Disruptive FinTech Start Up looking for Head Of User Growth

 

Fluz Fluz is aiming to disrupt the global retail shopping experience through various consumer touch points.  We are a FinTech company sitting in the intersection between blockchain, social media, payments and retail.  We are a fast-moving company that has experienced rapid growth.  Over the past year our team has grown from 5 members to over 45 and we are operating internationally.  We are about to launch our US consumer cash back ap.  

 

We are looking for a head of user growth to drive the user growth.  While we are a mobile application, we are looking to drive user growth through traditional digital channels and guerrilla marketing programs.  This position requires a mix of online marketing, channel sales, word of mouth marketing and driving creative solutions for user acquisition.  The candidate will drive all growth initiatives 

 

Responsibilities 

•  Lead acquisition-based customer touch points and implement acquisition strategy to reach new audiences and acquire new customers

•  Reporting/Analysis, track and analyze key performance metrics (like click-to-open & click conversion rate), how they impact overall success, and coach cross-functional "brand" teams for improved metric attainment, in addition to other key metrics reporting

•  Design, launch and optimize ad campaigns across our key platforms (Facebook / Instagram, 

Google, Twitter)

•  Proactively structure and kickstart growth experiments, covering the full spectrum of traction channels (paid / organic, viral marketing, engineering-as-marketing, etc.)

•  Collaborate with our content and design team to deliver assets that will feed our acquisition engine

•  Increase our base of active mobile app users through acquisition and retention growth:

•  Own data collection and perform analyses (cohorts, user surveys, etc.) to inform product roadmap

•  Design and execute user acquisition, ASO, retention and monetization campaigns

•  Test new landing page structures, copy, creative etc. to increase conversion and control acquisition costs

•  Collect and utilize deep customer insights to drive the business and surface opportunities for improved engagement and funnel optimization

•  Identify and deploy new e-commerce optimization and techniques to grow sales

 

Requirements 

•  You live and breathe growth marketing

•  3+ years working in acquisition and subscription of mobile apps, eCommerce, online services, or 

•  Experience with guerrilla marketing

•  Ability to think strategically and creatively

•  Ability to be self-motivated as well as work both independently and as part of a team

•  Innovative and creative, with excellent communication, presentation and interpersonal skills

•  You have a track-record of successfully executing ad campaigns, and hands-on experience with the Google Suite of Solutions (AdWords, Display Network, Google Tag Manager, Google Analytics), Facebook Business Manager, and MailChimp (or other email platforms).

•  You're driven by metrics – you keep measuring and analyzing your experiments, and will not rest until you hit those weekly growth goals

•  You thrive on building systems to accelerate and scale growth experiments pipeline; speed is your habit and decisiveness your middle name

•  You have a strong quantitive background, an experimentor's mindset, broad technical and web marketing skills and an itch to discover new traction channels before everyone else

•  You care deeply about the meaning and impact of your work

 

Salary 

Competitive based on experience.

 

EEOC

 

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

 

Learn more about us at FluzFluz.com


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