Email Marketing Manager

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ConsenSys is a venture production studio and the leading technology firm in blockchain globally. We deliver products, solutions and platforms built using blockchain technology to transform how business is done in complex network of buyers, suppliers and consumers.

Our teams are busy at work building the future of identity, financial markets, commerce, the music industry, security, and infrastructure, and more. To accomplish this we've built out a flat organizational structure which we call the ConsenSys Mesh: a network of individuals & teams working autonomously and towards the same goal.  Our mission is to use these decentralized solutions to fundamentally reshape the economic, social, and political operating systems of the planet. If you are someone that thrives in a fast-paced environment where being self-directed, determined, and resilient are a requirement, we would love for you to join us.

 

About Token Foundry at ConsenSys:

Token Foundry is an arm of ConsenSys Capital that helps promising blockchain projects launch successful token sales.   We have a strong understanding of the ethereum blockchain ecosystem and work closely with companies and initiatives that can benefit from a decentralized protocol. We have successfully launched several token sales  and have several more in our pipeline. We are seeking applicants with a strong understanding of cryptoeconomics and blockchain protocols and a genuine interest in this space. The ideal applicant should have a hard work ethic, a proven track record and passion to succeed in an ever-changing and exciting digital landscape.

About the role:

The Token Foundry team is currently scaling and is in need of an Email Marketing Manager to handle the day-to-day strategy, design, execution, management, reporting, and optimization of email marketing campaigns for the company and its clients. That means making sure our emails are accurate, clear, well-written, copy-edited, and engaging for various audience groups. The ideal candidate should also have experience creating email templates and a strong understanding of effective drip campaigns. They should also have a genuine interest in decentralized technology and a genuine interested in the ethereum ecosystem.

Responsibilities:
  • Understand and implement effective email strategies, including drip campaigns, for all email marketing on our platform
  • Develop an email calendar that helps each client at Token Foundry know what is expected and when email content is due
  • Crafting and composing emails
  • Oversee effective email list segmentation
  • Work with several core team members and Head of Content to develop email strategies and launch effective campaigns
  • Analyze the data from email marketing programs to develop internal best practices
  • Code email templates using best practice HTML/CSS guidelines for optimal responsive rendering and deliverability

Requirements:
  • 2+ years of email marketing experience (preferably with Mailchimp and Drip)
  • Excellent command of English, including copy editing for fluency and grammar
  • Strong knowledge of delivery issues and optimization
  • Proven track record of creating, implementing, and optimizing complex email campaigns to meet business goals
  • Extensive experience with email automation
  • Understanding of HTML/CSS a plus
  • Eagerness to learn and understand blockchain and the cryptoeconomics

Here are some of the perks of being part of a unique organization like ConsenSys:
  • The forefront of a revolution. At ConsenSys we fundamentally believe that a next generation of technologies presents the opportunity to create a more just and equitable society.
  • A dynamic startup environment. ConsenSys is a thought leader in the blockchain space and we are absorbing a significant portion of the mindshare. This is both exciting and challenging, as we learn to scale our organization while adhering to the principles of decentralization.
  • Continuous learning. You’ll be constantly exposed to new languages, frameworks and ideas from your peers and as you work on different projects -- challenging you to stay at the top of your game.
  • Deep technical challenges. This entire ecosystem is about 10 years old. Ethereum itself is still a toddler. There is much work to be done before these platforms can scale to the order of millions or billions of users. ConsenSys is building the technology platforms that can get us to those next thresholds of scale.

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