Product Marketing Lead (PegaSys)

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We’re seeking an experienced Product Marketing Lead to accelerate the global adoption of PegaSys’ tech stack, working as a hub among our product and business development teams to develop effective messaging for audiences including enterprises, developers, and the open source community. This is a hands-on role, with the opportunity to grow a team in the future.

The ideal candidate has significant technical experience, and a history of marketing developer products and excel in differentiating between highly technical products. Pantheon, our Ethereum Java client, will appeal to both enterprises and independent developers, and needs research and feedback from both groups to boost user acquisition. We are looking to grow an ecosystem from scratch and thus a passion for bootstrapping is necessary. You will work closely with our Product team and should be highly interested in helping to refine the vision and features of the Ethereum protocol.

  • 8+ years of experience in product marketing for technical developer focused products or SaaS product
  • Experience with product campaigns, including launch strategies, release notes, customer targeting and segmentation, and lead generation
  • Execution minded and willingness to take ideas from whiteboard to completion
  • Ability to identify key messaging for protocol-level products and tailor to different audiences (community, enterprises, etc)
  • Work with our strategy team to define go-to-market approaches
  • Knowledge of how to measure adoption (usage metrics, milestone and growth targets) and create strategies to grow users
  • Experience developing enablement materials, case studies, tear sheets, and other collateral for sales teams and partners
  • Familiarity in working with different software channels
  • Excellent communications skills (written/verbal/presentations)

  • Experience/passion working with blockchain and/or Ethereum
  • Background in Computer Science or Engineering
  • Deep familiarity with product management and strategy
  • Experience growing and scaling teams
  • Experience working with or contributing to open source communities

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